The Ethics of Blogging

A few people have commented that the events I advertise here tend to be expensive–or, worse, require a lot of work to get into! So I’m glad to announce a freebie that I hope will be as much fun for me as for attendees.

I’ve been invited to participate in a webinar on the ethics of blogging that will take place Thursday, September 24th at 1 PM EST. It’s free to attend; just register online here.

Maggie Fox, founder and CEO of Social Media Group, will moderate. My two co-panelists are Augie Ray, who blogs at Experience: The Blog) and is Managing Director of Experiential Marketing at interactive and social media agency Fullhouse, and John Jantsch, who blogs at Duct Tape Marketing and is a marketing and digital technology coach.

Among the topics to be discussed:

• Transparency: How and when should a blogger reveal revenue sources?
• Pay for play: Blog posts, tweets, and more as marketing tools
• Online privacy
• Astroturfing: Organizations creating artificial “grassroots” campaigns
• Compliance and Legal: What should a corporate blog policy look like? What are a blogger’s legal obligations?

I hope some of you will be able to attend! Regardless, please use the comment thread make suggestions here about topics you’d like me to cover or concerns you’d like to see me address. I know that a lot of you have thought hard about these issues, and I’d like to ethically exploit your collective wisdom.