Shooting Down Magpies

As regular readers know, I’m ambivalent about advertising in general, but very clear when it comes to shill marketing campaigns. So it’s with pleasure that I see Marshall Kirkpatrick at ReadWriteWeb outing Magpie clients in his post, “How to Sell Your Soul on Twitter and Who’s Buying“–including Apple, Skype, Cisco, StubHub, and

But be sure to read through to the comments: some commenters note that it may not be that Magpie’s clients are not the big brands themselves, but rather their affiliates. Still, I see some legitimate guilt by association even if that is the case. After all, a brand should provide and enforce ground rules about how its affiliates behave, especially when their behavior directly affects the brand’s reputation.

By Daniel Tunkelang

High-Class Consultant.

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