The “long tail” is one of the most abused buzzwords of recent years, and I hesitate to use it myself in respectable company.
Nonetheless, SEO veteran Dustin Woodard has a nice guest post at the Hitwise Intelligence blog entitled “Sizing Up the Long Tail of Search“. Here are some statistics he cites about the distribution of search term frequency for web search data collected by Hitwise:
- Top 100 terms: 5.7% of the all search traffic
- Top 500 terms: 8.9% of the all search traffic
- Top 1,000 terms: 10.6% of the all search traffic
- Top 10,000 terms: 18.5% of the all search traffic
It’s nice to see concrete data to validate conventional wisdom. Of course, I’d be curious to see the corresponding distribution of ad revenue associated with terms.