When I decided to start blogging, I scoured the blogosphere for role models. In particular, I looked for examples of people who, despite a strong corporate affiliation, managed to create a very non-corporate, personal voice. It didn’t take long to find Dave Kellogg.
Kellogg is the CEO of Mark Logic, a company that sells an “XML content platform”. Their corporate home page links to his blog, but describes it as a place where he “rifs, rants, and occasionaly raves about content technology.”
It’s an accurate if incomplete description–I’m not sure he restricts his attention to content technology. Some of his exemplary posts:
- Web 2.0ver?
- To SaaS or Not To SaaS: That is the Question
- Category 5 Hurricane Hits PR
- Autonomy Hires Fast’s Convera Guys. Huh?
While Kellogg’s blog probably violates every rule in the PR manual, it’s his strong, unadulterated voice that makes the blog worth reading. And I suspect that his blog gives his company more ROI on marketing than any other promotion efforts.
In any case, the blog makes for informative and entertaining reading. I may not always agree with his content, but I like his style.