My colleague Oscar Berg at The Content Economy posted about how the name of his blog is drawing a surprising amount of traffic from people looking for content about the economy:
The last weeks the most commonly used search keywords are:
“what’s the worst that could happen with the economy” and “how does the economy crash effect people as individuals¨ (in slightly different variations) .
The search statistics also show that a lot can be done to improve relevancy in search.
Indeed. We really need to do better when it comes to blog search–and, by extension, search for semistructured content on the web.