The Noisy Channel


Relevance and Blog Traffic

October 1st, 2008 · 1 Comment · Uncategorized

My colleague Oscar Berg at The Content Economy posted about how the name of his blog is drawing a surprising amount of traffic from people looking for content about the economy:

The last weeks the most commonly used search keywords are:

“what’s the worst that could happen with the economy” and “how does the economy crash effect people as individuals¬® (in slightly different variations) .

The search statistics also show that a lot can be done to improve relevancy in search.

Indeed. We really need to do better when it comes to blog search–and, by extension, search for semistructured content on the web.

1 response so far ↓

  • 1 Google won’t help your blog // Oct 1, 2008 at 3:34 pm

    […] be easier to find, it does not worry me and my readership is not declining. Daniel Tunkelang explains exactly why in his blog: while Google bring a lot of traffic to my blog, almost none of it is […]

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