Interviewing blogger Jeff Jarvis about his recently published book, “What Would Google Do?“, Nick Summers asks:
Are there any areas in which Google itself doesn’t act very “Google-y?” Not disclosing its advertising revenue splits, for example.
Jarvis answers:
Right. There are areas where Google doesn’t act very Google-y, which are mainly about transparency. It can’t be transparent about its algorithms and how they operate, because then they will get gamed more. And those are special sauce. I wish Google were more open about its advertising arrangements and splits, so we had a better sense of the value of the market; I wish it were more open about the sources that it puts into Google News.
I’m glad to see Jarvis recognizing this lack of transparency, which I’ve occasionally railed about on his blog. Read the rest of the interview at Newsweek.