John Battelle: “I don’t know what to ask about”

John Battelle has a pair of posts on BingTweets (yes, I know, horrible name) entitled “Decisions Are Never Easy – So Far“. In his second post, he sums up the problem with conventional search engines in a nutshell: “I don’t know what to ask about”. His describing the need for a “decision engine” is a bit too obvious a nod to his sponsor, but he is nonetheless right in calling for information seeking support tools based on HCIR.

By Daniel Tunkelang

High-Class Consultant.