Exploiting Irrationality

A few months ago, I blogged about a lecture that behavioral economist Dan Ariely gave as part of his book tour for Predictably Irrational.

Today, I see that Chris Yeh has published an outline of the book, and that the SEOmoz blog has applied it to derive lessons for web marketing.

Fun and informative reading, at least if you aren’t too disillusioned in the systematic irrationality of our species.

By Daniel Tunkelang

High-Class Consultant.