Today’s post on SEOmozBlog explores how the evolution of search results is changing the landscape for search marketers, aka SEO professionals. Here’s a teaser:
I still believe we’re years (3-5) away from an SEO economy where links don’t play the primary role (and I doubt we can ever get away from keywords – that’s search at its most basic), but I do agree that we’re plodding slowly down that path.
The post also links to and excerpts a “thought paper” called “New Signals to Search Engines” by search marketing firm Acronym Media. It’s an interesting–and refreshingly intellectual–take on how the search engines of the future may move to a less link-centric approach.