As some of you may have noticed, I’ve recently started blogging more about search engine optimization (SEO). I’m not an SEO expert, and I confess some misgivings about the whole endeavor. But I’m enough of a realist to play by the rules of the attention economy rather than just rant about them.
One of my resources is the SEOmoz Daily SEO Blog. This collectively written blog covers the wacky world of SEO, marketing through education to promote the expertise of the consultants at SEOmoz. Yes, it’s a corporate blog–and in a sketchy industry, besides. Yet, despite these two strikes, it’s a excellent blog, well deserving of the awards listed on its about page.
Here are some posts to give you a flavor for its content:
- Headsmacking Tip #10 – Incentivize Links
- Why a Google Monopoly is Bad for Search Marketers
- Why Companies Are Investing in SEO During the Economic Downturn
- How to Find Out What Search Engine Users Are Really Asking
- Ranking Factors Version 2 Released
There’s a lot of SEO snake oil out there. These folks seem informed and serious. Check it out if you’re interested in learning more about SEO.
Note: I have no professional relationship with SEOmoz. I will always disclose any relationships with the companies I blog about. Absent such a disclosure, you can assume I’m an independent (if opinionated) observer.