Endeca vs. Google, Round 2

OK, it’s not quite Muhammad Ali vs. Joe Frazier or even David vs. Goliath. But, hey, it’s personal, and this is my blog!

A few months ago, I was quoted in a Forbes JargonSpy column, helping to explain why Google isn’t enough for the enterprise. Apparently that hit a nerve, since, shortly afterward, Google Enterprise Search product manager Nitin Mangtani published a sponsored “commentary” on Forbes that some viewed as an advertorial (though Google objected to that characterization).

But the story doesn’t end there. Ron Miller of FierceContentManagement wrote to Mangtani to follow up, and published a Q&A about his reason for publishing the Forbes piece, as well as his rebuttal to Google Search Appliance critics.

While Ron was preparing his questions, he reached out on Twitter to solicit input. I responded, and Ron graciously offered me the same one-on-one treatment, which was published today.

Melodrama aside, I feel that these discussions are useful. Enterprise search has been misunderstood for a long time, and conversations like these at least advance understanding. And hopefully they make for fun reading.

By Daniel Tunkelang

High-Class Consultant.

2 replies on “Endeca vs. Google, Round 2”

[…] What does this mean for the rest of us? Given that Autonomy and Interwoven have both been focusing on the compliance and e-discovery space, it is reasonable to expect that the acquisition will deepen this focus. The more interesting question, at least to me, is what this means for the rest of the enterprise search space. Autonomy was recently crowing that it “has won the enterprise search wars“. That’s news to me, but I won’t claim to be objective. In any case, with Autonomy focusing its investment in the compliance / e-discovery space and Microsoft acquiring FAST in order to fold its technology into SharePoint, I do wonder what will happen to the competitive landscape of enterprise search. Will it be Endeca vs. Google? […]


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