RSS is the New Personalization

Fresh from Kas Thomas at CMS Watch: “RSS is more than aggregation — it’s the new personalization“. 

Here’s a teaser:

Bottom line? Feed-based delivery of content isn’t just about aggregation; it’s about empowering users — giving them the power to choose how they want to consume content. 

Better yet, he shows an example of building his own version of the ArnoldIT “Overflight” aggregation service as an RSS feed using Yahoo Pipes. This is well beyond the call of duty for an analyst–check it out!