The Difference Between Google and Yahoo

Today, Yahoo announces a new tool to provide keywords describing search results that they make available to developers using their public BOSS API.

Meanwhile Google announces a new tool to tell you what keywords you should be paying Google to use in your AdWords campaign to advertise your site.

I imagine that the technology behind both tools isn’t all that different–or at least doesn’t have to be. But, while Yahoo makes friends in the technology community (especially among researchers), Google makes friends in the advertising community–and makes itself oodles of money. It’s all good to have friends, but someone has to pay the bills.

By Daniel Tunkelang

High-Class Consultant.

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