The Noisy Channel

Nice post from Gil Yehuda at Forrester entitled “Enterprise Mashups Need Complexity to Create Value“.

Here’s an excerpt:

So, if you combine two mashups and couple of data feeds, you can create transformative value from readily available information. I had faith this could be created, but now that I see signals that others are implementing solutions like this. I have renewed faith in the relevance of mashups to enterprise computing. It’s just more complex than splashing a data set onto a map. That’s OK, enterprises are used to leveraging complexity to create value. And mashups can be the building blocks to enable their success.

No shocking insights there, but it’s an articulate and sober explanation of the value that enterprise mashups can create.