The Noisy Channel


No Correlation Between Reading Difficulty and Popularity?

November 6th, 2008 · No Comments · Uncategorized

Paul Ogilvie¬†just started blogging at mSpoke, and his first post asks “What makes a blog post popular? Part I: Comparing popularity and reading difficulty“. Specifically, he explores “whether well-written feed items are more likely to receive attention than poorly-written ones”. At the risk of stealing his thunder, I’ll deliver the punchline: he found no correlations between surface features of reading difficulty and popularity.¬†Fortunately, he’s not planning to give up on writing quality!

Like Paul, I find that the absence of correlation goes against¬†common sense wisdom. I’m curious whether the problem is the measures he’s using (which he admits are crude), or other factors that confound the popularity statistics.

Via Jon Elsas.

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