This presentation by Paul Adams, lead for User Research for Social at Google, has been making the rounds in the blogosphere. It’s long (over 200 slides!) but well worth the time to read it, even if you’re already familiar with the ethnography of online social behavior. It touches on all things online and social, from [...]

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A research study I like enough to have blogged about it a few times is Princeton sociologist Matt Salganik‘s dissertation work on music preferences and social contagion. For those unfamiliar with this work, here is the abstract of his Science article “Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market” (co-authored with Peter Dodds [...]

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