Comments on: Twitter Lists as an Influence Measure?

By: Twitter Lists – Knowledge Base Item - Maven Services

Twitter Lists – Knowledge Base Item - Maven Services — Wed, 22 Sep 2010 22:21:10 +0000

[...] Twitter Lists as an Influence Measure? [...]

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Mon, 04 Jan 2010 05:09:46 +0000

[...] you’re about. However, I’ve been inspired by my ex-colleague, Daniel Tunkelang’s article on measuring Twitter influence and I’ve tried something [...]

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Tue, 03 Nov 2009 15:36:17 +0000

[...] Twitter Lists as an Influence Measure? – Noisy Chanel [...]

By: Daniel Tunkelang

Daniel Tunkelang — Tue, 03 Nov 2009 15:27:08 +0000

I’m sure those botnets will pop up if anyone starts taking list membership counts as a strong signal–which at least reassures me that such follow will be short lived. I do hope that we see an increasing interest in more robust approaches to measuring and characterizing influence, from both researchers and practitioners.

By: Gene Golovchinsky

Gene Golovchinsky — Tue, 03 Nov 2009 15:16:50 +0000

I am not sure that list membership count by itself will matter in the long run — I can create a network of bots (not really, but we all need dreams!) that will put each other on a bunch of lists.

In the end, you still need to do a more sophisticated authority analysis of large chunks of the social graph to understand how connected (and thus influential) someone is. Of course a more robust analysis should use more than one relation.

By: Daniel Tunkelang

Daniel Tunkelang — Mon, 02 Nov 2009 14:10:33 +0000

In principle, I see lists as a great guidance tool. But right now the process of deciding which lists to follow seems as chaotic–if not more so–than deciding which users to follow. Certainly I’d like to see a good interface for list discovery. I hope the chaos will settle out soon. Once that’s the case, I imagine that lists will be a lot like users from an influence perspective, and that list members will share in that influence.

By: Josh Young

Josh Young — Mon, 02 Nov 2009 06:41:21 +0000

Oh, also, I think lists help–or should help–the intimidation factor. It’s generally too hard to find the right folks on twitter, and ideally, lists add a ton of value in that regard.

By: Josh Young

Josh Young — Mon, 02 Nov 2009 06:38:15 +0000

How much do you suppose the influence one derives from being in a particular list is different from the tunkranks of those who follow the list? Or, to put it another way, if someone Very Important were to compose a list that no one followed, would it really matter?

By: Daniel Tunkelang

Daniel Tunkelang — Mon, 02 Nov 2009 05:10:56 +0000

I hadn’t thought of the intimidation factor, but that’s a good point. As for Klout, I have tried it, and it’s intriguing. But I find it on one hand complex (lots of factors) and on the other hand not transparent (not entirely clear what each factor means). I’d be curious if anyone is using it to benchmark a social media marketing / influence strategy.

By: Sarah Tavel

Sarah Tavel — Mon, 02 Nov 2009 01:48:48 +0000

I agree that eventually, lists will be just as noisy. Moreover, I think lists will 1. quickly become stale and therefore not be valuable (at least follower count is current) and 2. make it even more intimidating for twitter virgins to jump on the twitter bandwagon (now you’re behind in two metrics: followers and lists).

On the measure of influence question, I recently came across Klout (www.klout.com) and liked what they are doing and how they measure influence. Have you seen it?

By: Max L. Wilson

Max L. Wilson — Sun, 01 Nov 2009 08:01:55 +0000

i think list-followers will give us an idea of authority for sure. i feel no desire to create my own hcir list, because i suspect yours is better – so i follow yours. for example. i think number of lists alone will just correlate roughly with how many people follow you.

By: Daniel Tunkelang

Daniel Tunkelang — Sun, 01 Nov 2009 07:42:13 +0000

Interesting. Perhaps I’m stretching the analogy between Twitter and link-based authority on the general web, but if TunkRank is like PageRank, then perhaps a list name is like anchor text.

In any case, thanks for the link–I just subscribed to Terrell’s blog!

By: Rowan Nairn

Rowan Nairn — Sun, 01 Nov 2009 07:14:56 +0000

No, but if you put the names of those 33 lists together into a tag cloud it is rather a nice description of what you are known for....what Terrell Russell calls Contextual Authority Tagging maybe?