http://thenoisychannel.com/2009/04/21/advertorials-preferred-to-ads/ Fri, 12 Mar 2010 18:58:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://thenoisychannel.com/2009/04/21/advertorials-preferred-to-ads/comment-page-1/#comment-2927 Craig VerColen Tue, 21 Apr 2009 14:00:42 +0000 http://thenoisychannel.com/?p=1988#comment-2927 Most 'traditional' publishers clearly mark paid/sponsored content (advertorials) vs. their own. What needs to be watched is the blurring of these 'church and state' lines. As publishers struggle with aging ad-supported biz models, and as some potentially less scrupulous social media outlets gain ground, demarcation could become less and less clear. As you point out regularly, transparency and authenticity MUST be the pillars of new (and evolving old) media. For those reasons, it's nice to see violators get called out when they fail to abide. Notably Scoble and less notably the recent Netezza campaign (rectified after being called into question ). Most ‘traditional’ publishers clearly mark paid/sponsored content (advertorials) vs. their own. What needs to be watched is the blurring of these ‘church and state’ lines. As publishers struggle with aging ad-supported biz models, and as some potentially less scrupulous social media outlets gain ground, demarcation could become less and less clear. As you point out regularly, transparency and authenticity MUST be the pillars of new (and evolving old) media. For those reasons, it’s nice to see violators get called out when they fail to abide. Notably Scoble and less notably the recent Netezza campaign (rectified after being called into question ).

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