Comments on: Twoogle? http://thenoisychannel.com/2009/04/03/twoogle/ Wed, 17 Mar 2010 11:17:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Daniel Tunkelang http://thenoisychannel.com/2009/04/03/twoogle/comment-page-1/#comment-2755 Daniel Tunkelang Fri, 03 Apr 2009 16:30:12 +0000 http://thenoisychannel.com/?p=1837#comment-2755 Well, <a href="http://kara.allthingsd.com/20090403/sorry-to-get-you-all-a-twitter-but-google-is-not-in-late-stage-talks-to-acquire-the-hot-microblogging-service/" rel="nofollow">Kara Swisher</a> is telling us not to get our Twitters in a bunch. In any case, I love the link to Twitter's business plan. I see it's dated April 2, which perhaps should be dubbed After the Fool's Day. Well, Kara Swisher is telling us not to get our Twitters in a bunch. In any case, I love the link to Twitter’s business plan. I see it’s dated April 2, which perhaps should be dubbed After the Fool’s Day.

]]> By: Carl Grimm http://thenoisychannel.com/2009/04/03/twoogle/comment-page-1/#comment-2754 Carl Grimm Fri, 03 Apr 2009 16:25:09 +0000 http://thenoisychannel.com/?p=1837#comment-2754 I would say this may be defensive rather than offensive play by Google. Purchasing YouTube was in line with what you would expect an advertising provider to purchase; popular content to put its ads on. Acquiring Twitter may be for a more subtle reason. Twitter may be more dangerous in the hands of a Google competitor. With Google shift towards behavioral ads and rumors of dropping "don't be evil," I would say having the ability to mine your Twitter content and network could prove very valuable to them; perhaps that value alone could be enough to cover the purchase long term. With their massive computing centers I assume they could lower operating and delivery costs as well. With Twitter's business plan looking increasingly <a href="http://geekandpoke.typepad.com/geekandpoke/2009/04/twitter-business-plan.html" rel="nofollow"> like this</a> being acquired by Google may be a home run for both. I would say this may be defensive rather than offensive play by Google. Purchasing YouTube was in line with what you would expect an advertising provider to purchase; popular content to put its ads on. Acquiring Twitter may be for a more subtle reason.

Twitter may be more dangerous in the hands of a Google competitor. With Google shift towards behavioral ads and rumors of dropping “don’t be evil,” I would say having the ability to mine your Twitter content and network could prove very valuable to them; perhaps that value alone could be enough to cover the purchase long term. With their massive computing centers I assume they could lower operating and delivery costs as well.

With Twitter’s business plan looking increasingly like this being acquired by Google may be a home run for both.

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