Fortunately for the advertising industry, all of the above don’t seem to have made much of a dent. But I wouldn’t be smug if I were in their shoes. Especially because the trend seems to be towards smarter clients where consumption are in a strong position to control their consumption experience. In my view, that doesn’t bode well for content providers who until recently had much more control over this experience.

Yes, there’s product placement. And there are close application architectures. But that’s a lot of adaptation to ask from the industry, if those are the only venues where they’ll have free rein.