Comments on: Making Ads More Interesting…for Users or for Google? http://thenoisychannel.com/2009/03/11/making-ads-more-interestingfor-users-or-for-google/ Sun, 12 Feb 2012 20:45:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jeremy http://thenoisychannel.com/2009/03/11/making-ads-more-interestingfor-users-or-for-google/comment-page-1/#comment-2289 jeremy Thu, 12 Mar 2009 00:48:47 +0000 http://thenoisychannel.com/?p=1619#comment-2289 To be fair to Google, I don't think they ever said they were specifically against the behavioral model. I think they said that they had looked at it, and it didn't work. And they're only against things that didn't work. So maybe, just maybe, they did more research in these intervening years and came up with that one, sweet algorithm that really makes behavioral data work, when it hadn't before. Once they discovered that algorithm, then it was full steam ahead, without hypocrisy. Maybe. Frankly, I don't believe that is what they did. I think they're desperate to keep their revenue numbers up quarter-by-quarter (which also contradicts things they've said in the past as well). So that's why they've started to show non-relevant banner ads on YouTube, and why they're also trying to increase their revenue on other ads, by any means possible. But I do not know this for sure; I have no inside knowledge. So it depends on how much slack you/I/we are willing to cut Google. Maybe they did indeed come up with that magic algorithm. To be fair to Google, I don’t think they ever said they were specifically against the behavioral model. I think they said that they had looked at it, and it didn’t work. And they’re only against things that didn’t work.

So maybe, just maybe, they did more research in these intervening years and came up with that one, sweet algorithm that really makes behavioral data work, when it hadn’t before. Once they discovered that algorithm, then it was full steam ahead, without hypocrisy.

Maybe.

Frankly, I don’t believe that is what they did. I think they’re desperate to keep their revenue numbers up quarter-by-quarter (which also contradicts things they’ve said in the past as well). So that’s why they’ve started to show non-relevant banner ads on YouTube, and why they’re also trying to increase their revenue on other ads, by any means possible.

But I do not know this for sure; I have no inside
knowledge. So it depends on how much slack you/I/we are willing to cut Google. Maybe they did indeed come up with that magic algorithm.

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