Comments on: More Adventures with PR People

By: Daniel Tunkelang

Daniel Tunkelang — Wed, 15 Jul 2009 14:40:37 +0000

You’re welcome. It’s about treating human beings like human beings, even an age of automation. Especially in an age of automation–attention is at a premium, and you get what you give.

By: danielle

danielle — Wed, 15 Jul 2009 14:37:49 +0000

my thoughts precisely! thanks for the words of advice. its all about relationships isnt it?

By: Daniel Tunkelang

Daniel Tunkelang — Wed, 15 Jul 2009 14:30:48 +0000

Actually, a comment like this one goes a long way–it shows that you read this post. Hopefully it’s clear that the above emailers knew nothing about me or my blog–I somehow made it onto a mailing list and got spammed.

While flattery is always fun, the key is taking a personal rather than shotgun approach. Of course, it’s a lot more work per email–which probably means having a smaller list of bloggers / influencers that you target. But I think it’s actually a better strategy–at least for people who have valuable content to promote.

The great opportunity of social media is to make marketing more personal. Unfortunately, too many people see it as just another channel for spamming.

Hope that helps you understand where I’m coming from.

By: danielle

danielle — Wed, 15 Jul 2009 14:21:55 +0000

I’m a PR person… wondering – if I find a good blog and have a good company that is worth blogging about – how do I reach out to people like you? In the info overload age – how do I make sure I flatter you instead of annoy?
thanks for the advice

By: Back from Endeca Discover ‘09 | The Noisy Channel

Back from Endeca Discover ‘09 | The Noisy Channel — Wed, 10 Jun 2009 21:45:33 +0000

[...] Discover, Endeca’s annual user conference. It might come as a shock to some (especially the PR folks who keep sending me press releases), but I’m not a professional blogger, and I actually hold [...]

By: Max L. Wilson

Max L. Wilson — Wed, 11 Mar 2009 15:59:52 +0000

isnt it that they say no press is bad press? heh.

By: Daniel Tunkelang

Daniel Tunkelang — Wed, 11 Mar 2009 03:05:42 +0000

2.5 million people die in the U.S. every year, and 12,000 of those people are turning 50 every day

Not so tedious if they’re already dead.

By: erica

erica — Wed, 11 Mar 2009 02:05:15 +0000

one’s 50th birthday is a pretty big deal and certainly worth celebrating, but I imagine it gets really tedious for those 12,000 people who have to do it every single day….