My first epiphany occurred in August 2007, when The New York Times ran a story revealing my identity, which until then I’d kept secret. On that day more than 500,000 people hit my site—by far the biggest day I’d ever had—and through Google’s AdSense program I earned about a hundred bucks. Over the course of that entire month, in which my site was visited by 1.5 million people, I earned a whopping total of $1,039.81. Soon after this I struck an advertising deal that paid better wages. But I never made enough to quit my day job.
Read the whole post, especially if you’ve ever entertained fantasies of blogging to generate a primary income. I’m not saying you can’t use a blog to promote yourself and cultivate a reputation that you can monetize. But I think it’s unlikely that you’ll make more money from Google AdSense than Fake Steve Jobs.