Entries from January 2009

Personalizing Advertising based on a User’s Click-Through Rate

January 4th, 2009 · 12 Comments · General

According to Wikipedia: Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was […]

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Is the information economy too efficient?

January 3rd, 2009 · 2 Comments · General

Two posts that I read recently raise the question of whether the information economy has become too efficient. In “The Implications of the Information Economy” (via Oscar Berg), Rachel Happe argues: The information economy has created a better informed but often impulsive consumer and it has created a networked information effect that ripples quickly through […]

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An Attention Ponzi Scheme?

January 2nd, 2009 · 18 Comments · General

There’s been a lot of chatter in the blogosphere lately about whether the number of followers a person has on Twitter is indicative of that person’s authority. I give Loic Le Meur credit for starting this discussion. The most popular alternative seems to be to measure how many times someone’s messages are retweeted. I find […]

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Faux Viral Maketing

January 1st, 2009 · 6 Comments · General

Today, when I was looking at recent Twitter updates from the people I follow, I saw one that read: Just started using http://twply.com/ to get my @replies via email. Neat stuff! Curious, and perhaps a bit groggy from last night’s festivities, I signed up for a free account. I then found that twply sent out […]

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