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	<title>Comments on: Sell Your Integrity for $0.65</title>
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		<title>By: Holley Prototype &#38; Failed Social Media Effort // AREA203 Blog</title>
		<link>http://thenoisychannel.com/2009/01/17/sell-your-integrity-for-065/comment-page-1/#comment-6968</link>
		<dc:creator>Holley Prototype &#38; Failed Social Media Effort // AREA203 Blog</dc:creator>
		<pubDate>Fri, 01 Oct 2010 17:10:06 +0000</pubDate>
		<guid isPermaLink="false">http://thenoisychannel.com/?p=1234#comment-6968</guid>
		<description>[...] than attempt to appear independent. Belkin, for example, got caught paying for positive reviews on shopping sites.  Now another company, Holley Performance, is in trouble for lying to its enthusiast audience [...]</description>
		<content:encoded><![CDATA[<p>[...] than attempt to appear independent. Belkin, for example, got caught paying for positive reviews on shopping sites.  Now another company, Holley Performance, is in trouble for lying to its enthusiast audience [...]</p>
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		<title>By: Is Spontaneity Overrated?</title>
		<link>http://thenoisychannel.com/2009/01/17/sell-your-integrity-for-065/comment-page-1/#comment-6148</link>
		<dc:creator>Is Spontaneity Overrated?</dc:creator>
		<pubDate>Mon, 24 May 2010 21:46:34 +0000</pubDate>
		<guid isPermaLink="false">http://thenoisychannel.com/?p=1234#comment-6148</guid>
		<description>[...] agree that incented reviews are a bad idea. And let&#8217;s not get started on hiring interns or Turkers to write them! Rather, the question is whether a review is less meaningful because it was solicited [...]</description>
		<content:encoded><![CDATA[<p>[...] agree that incented reviews are a bad idea. And let&#8217;s not get started on hiring interns or Turkers to write them! Rather, the question is whether a review is less meaningful because it was solicited [...]</p>
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		<title>By: Payola? There&#8217;s An App For That! &#124; The Noisy Channel</title>
		<link>http://thenoisychannel.com/2009/01/17/sell-your-integrity-for-065/comment-page-1/#comment-4279</link>
		<dc:creator>Payola? There&#8217;s An App For That! &#124; The Noisy Channel</dc:creator>
		<pubDate>Sat, 22 Aug 2009 21:53:26 +0000</pubDate>
		<guid isPermaLink="false">http://thenoisychannel.com/?p=1234#comment-4279</guid>
		<description>[...] a few months ago when there was a scandal about a Belkin employee paying people $0.65 per review to post 5-star reviews to [...]</description>
		<content:encoded><![CDATA[<p>[...] a few months ago when there was a scandal about a Belkin employee paying people $0.65 per review to post 5-star reviews to [...]</p>
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		<title>By: Minor Changes at The Noisy Channel &#124; The Noisy Channel</title>
		<link>http://thenoisychannel.com/2009/01/17/sell-your-integrity-for-065/comment-page-1/#comment-2699</link>
		<dc:creator>Minor Changes at The Noisy Channel &#124; The Noisy Channel</dc:creator>
		<pubDate>Wed, 01 Apr 2009 04:03:57 +0000</pubDate>
		<guid isPermaLink="false">http://thenoisychannel.com/?p=1234#comment-2699</guid>
		<description>[...] I am writing off my personal integrity. I encourage you to do the same, and will offer a small reward to anyone who posts positive online reviews of this [...]</description>
		<content:encoded><![CDATA[<p>[...] I am writing off my personal integrity. I encourage you to do the same, and will offer a small reward to anyone who posts positive online reviews of this [...]</p>
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		<title>By: A Turker&#8217;s Got To Know His Limitations &#124; The Noisy Channel</title>
		<link>http://thenoisychannel.com/2009/01/17/sell-your-integrity-for-065/comment-page-1/#comment-1528</link>
		<dc:creator>A Turker&#8217;s Got To Know His Limitations &#124; The Noisy Channel</dc:creator>
		<pubDate>Wed, 21 Jan 2009 18:09:03 +0000</pubDate>
		<guid isPermaLink="false">http://thenoisychannel.com/?p=1234#comment-1528</guid>
		<description>[...] It&#8217;s great to see Mechanical Turk used in the service of productive research, and not just as a way to shill on the cheap. [...]</description>
		<content:encoded><![CDATA[<p>[...] It&#8217;s great to see Mechanical Turk used in the service of productive research, and not just as a way to shill on the cheap. [...]</p>
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		<title>By: Daniel Tunkelang</title>
		<link>http://thenoisychannel.com/2009/01/17/sell-your-integrity-for-065/comment-page-1/#comment-1506</link>
		<dc:creator>Daniel Tunkelang</dc:creator>
		<pubDate>Sun, 18 Jan 2009 15:29:26 +0000</pubDate>
		<guid isPermaLink="false">http://thenoisychannel.com/?p=1234#comment-1506</guid>
		<description>Well, there must be some human skill needed to write the reviews, or else they&#039;d have automated it entirely. Or perhaps paid less than $0.65 to answer the CAPTCHAs needed to post the reviews.

Needless to say, $0.65 for a 5-star product review is a bargain for the manufacturer. It&#039;s a lot more expensive to buy votes, and I suspect the reviews provide a much higher expected return.

That&#039;s why I worry about this behavior being widespread, and why I&#039;m happy to be part of the posse shaming it.</description>
		<content:encoded><![CDATA[<p>Well, there must be some human skill needed to write the reviews, or else they&#8217;d have automated it entirely. Or perhaps paid less than $0.65 to answer the CAPTCHAs needed to post the reviews.</p>
<p>Needless to say, $0.65 for a 5-star product review is a bargain for the manufacturer. It&#8217;s a lot more expensive to buy votes, and I suspect the reviews provide a much higher expected return.</p>
<p>That&#8217;s why I worry about this behavior being widespread, and why I&#8217;m happy to be part of the posse shaming it.</p>
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		<title>By: Gene Golovchinsky</title>
		<link>http://thenoisychannel.com/2009/01/17/sell-your-integrity-for-065/comment-page-1/#comment-1502</link>
		<dc:creator>Gene Golovchinsky</dc:creator>
		<pubDate>Sun, 18 Jan 2009 07:27:36 +0000</pubDate>
		<guid isPermaLink="false">http://thenoisychannel.com/?p=1234#comment-1502</guid>
		<description>0.65 here, 0.65 there. Pretty soon, it all adds up. Anonymity is idempotent.</description>
		<content:encoded><![CDATA[<p>0.65 here, 0.65 there. Pretty soon, it all adds up. Anonymity is idempotent.</p>
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