Comments on: It’s the Attention, Stupid http://thenoisychannel.com/2008/12/29/its-the-attention-stupid/ Mon, 15 Mar 2010 22:17:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Daniel Tunkelang http://thenoisychannel.com/2008/12/29/its-the-attention-stupid/comment-page-1/#comment-1293 Daniel Tunkelang Mon, 29 Dec 2008 18:40:21 +0000 http://thenoisychannel.com/?p=1094#comment-1293 Not sure how much traffic a nude picture of myself would attract, but I won't try to find out empirically. Point taken: as I commented on your blog, I wholeheartedly agree: attention-getting is a tactic, but the larger strategic goal should be reputation building if the goal is to create lasting value. And yes, reputation can be monetized, which is certainly a good reason to build it. But, all that said, a lot of people may be satisfied with attention that does not lead to lasting value. Much of our popular culture seems to be designed around people's desire for 15 minutes of fame. Perhaps it's not so much that people don't value a lasting reputation as that they are too lazy to make the requisite investment. Not sure how much traffic a nude picture of myself would attract, but I won’t try to find out empirically. Point taken: as I commented on your blog, I wholeheartedly agree: attention-getting is a tactic, but the larger strategic goal should be reputation building if the goal is to create lasting value.

And yes, reputation can be monetized, which is certainly a good reason to build it.

But, all that said, a lot of people may be satisfied with attention that does not lead to lasting value. Much of our popular culture seems to be designed around people’s desire for 15 minutes of fame. Perhaps it’s not so much that people don’t value a lasting reputation as that they are too lazy to make the requisite investment.

]]> By: Grabbing attention or building a reputation? http://thenoisychannel.com/2008/12/29/its-the-attention-stupid/comment-page-1/#comment-1292 Grabbing attention or building a reputation? Mon, 29 Dec 2008 16:44:45 +0000 http://thenoisychannel.com/?p=1094#comment-1292 [...] Tunkelang has been writing on the attention economy (here and here for example): everyone is fighting to have you attention, and you only have so much to [...] [...] Tunkelang has been writing on the attention economy (here and here for example): everyone is fighting to have you attention, and you only have so much to [...]

]]> By: Daniel Lemire http://thenoisychannel.com/2008/12/29/its-the-attention-stupid/comment-page-1/#comment-1291 Daniel Lemire Mon, 29 Dec 2008 15:55:53 +0000 http://thenoisychannel.com/?p=1094#comment-1291 Reputation is different from attention. Are we in a reputation market? You bet we are! Attention? You can get a lot of attention just by collecting friends on Facebook. Or posting a nude picture of yourself. I agree that many people out there just want attention, but surely, you do not blog so that we pay attention to you? You want to build a brand, build a reputation... The difference between reputation and attention is important. The former can boost your career, for example. Reputation is about trust, reliability, transparency... And I think that we get the difference between a corporate blog and your private blog. A corporate blog is not about building reputation, it is about merely grabbing attention. It is raw advertizing. A personal blog is different from raw advertizing. It is brand-building. Can you build a "reputation" through twitter, for example? Maybe. But the follower's count is a poor measure of your reputation. So is "my readers' count" (which I display on my blog). What is a better indication of your reputation is who cites you, who comments on your blog, what they say, and so on. These tell us something about your social network and how reputable you are. Reputation is different from attention. Are we in a reputation market? You bet we are!

Attention? You can get a lot of attention just by collecting friends on Facebook. Or posting a nude picture of yourself.

I agree that many people out there just want attention, but surely, you do not blog so that we pay attention to you? You want to build a brand, build a reputation…

The difference between reputation and attention is important. The former can boost your career, for example.

Reputation is about trust, reliability, transparency…

And I think that we get the difference between a corporate blog and your private blog. A corporate blog is not about building reputation, it is about merely grabbing attention. It is raw advertizing. A personal blog is different from raw advertizing. It is brand-building.

Can you build a “reputation” through twitter, for example? Maybe. But the follower’s count is a poor measure of your reputation. So is “my readers’ count” (which I display on my blog). What is a better indication of your reputation is who cites you, who comments on your blog, what they say, and so on. These tell us something about your social network and how reputable you are.

]]> By: Perry Hewitt http://thenoisychannel.com/2008/12/29/its-the-attention-stupid/comment-page-1/#comment-1290 Perry Hewitt Mon, 29 Dec 2008 15:38:58 +0000 http://thenoisychannel.com/?p=1094#comment-1290 Won't the attention often lead to more traditional remuneration? I can't think of the number of times I've hired people for a marcomm or web project or recommended them for a fulltime role because they reminded me of their presence with content: their quality insights (by email, blog post, Tweet) got my attention. Conversely, the rote "any work yet?" emails from freelancers routinely fall to the bottom of the pile. Won’t the attention often lead to more traditional remuneration? I can’t think of the number of times I’ve hired people for a marcomm or web project or recommended them for a fulltime role because they reminded me of their presence with content: their quality insights (by email, blog post, Tweet) got my attention. Conversely, the rote “any work yet?” emails from freelancers routinely fall to the bottom of the pile.

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