The Noisy Channel

 

Networks of Trust are Vulnerable

December 19th, 2008 · 2 Comments · Uncategorized

The offline story of how former Nasdaq chairman  Bernard Madoff evidently took $50B from investors in a massive Ponzi scheme has been been a staple in the press since the story broke last week. But what caught my eye today was an article in the Wall Street Journal. The title, “Madoff Exploited the Jews“, strikes me as a bit glib, but it’s the subtitle that struck me:

Networks of trust are vulnerable. No law can change that.

Diving deeper into the article:

His contacts and connections, his religion and affiliations, his public and private positions, all worked to make his funds look legitimate and exclusive. And he knew how to play his prospects, when to turn potential clients down, when to give something extra.

And finally the closer:

The violation of trust at the heart of that story — of trust by those with the greatest reason to trust — cries out for sympathy. It illustrates the limits of law, not the need for more of it.

The stories of con men (and the occasional con woman) go back centuries, and perhaps there’s nothing new to see here. But I think this story should serve as a wake-up call to those of us who see trust as the foundation of building value in online social networks.

A common criticism of online social networks is that they are less robust than offline ones because there is no substitute for the trust we build through offline interactions. But perhaps the real problem is that we have never learned how to reliably calibrate trust, offline or online. The efficiency of online communication, ideally suited to keeping us more informed, can also propagate disinformation at unprecedented rates (cf. information accountability). We need to learn how to manage our trust more rationally. Perhaps technology can help.

2 responses so far ↓

  • 1 Ron Miller // Dec 19, 2008 at 9:58 am

    Daniel:
    You raise a valid point. While we build our networks of social contacts, it is especially prudent online to take extra caution and be careful whom you trust, but one thing that online does provide you is fairly instant feedback about a person. If someone is exposed as a phony, it gets out much faster than it would have in the past in an offline social network.

    That said, you can build real connections in online networks, but people are people, and you are going to come across the same range of human behavior in online networks that you would find offline (for better or worse). In that sense, we should all view this as a cautionary tale.

    Ron Miller
    By Ron Miller Blog
    http://byronmiller.typepad.com

  • 2 Guerilla Marketing Gone Wild | The Noisy Channel // Dec 21, 2008 at 6:06 pm

    […] or online, are built on trust, and, as we’ve learned recently from the Madoff scandal, networks of trust are vulnerable. Perhaps universities should have been more proactive in establish their own Class of 2013 Facebook […]

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