The Noisy Channel

 

Common Sense 2.0

December 15th, 2008 · No Comments · Uncategorized

The Wall Street Journal, reeling from its controversial coverage about Google, Larry Lessig, and net neutrality, published an article about “The Secrets of Marketing in a Web 2.0 World“. Here are the “secrets” they enumerate:

  • Don’t just talk at consumers — work with them throughout the marketing process.
  • Give consumers a reason to participate.
  • Listen to — and join — the conversation outside your site.
  • Resist the temptation to sell, sell, sell.
  • Don’t control, let it go.
  • Find a ‘marketing technopologist.’
  • Embrace experimentation.

I suppose I shouldn’t be so harsh; common sense isn’t always as common as the phrase would imply. ¬†And the “let it go” advice is probably controversial outside of social media circles. Still, it boggles my mind that these principles aren’t just considered part of online marketing 101.

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