Comments on: Has Online Advertising Lost Its Schwerpunkt? http://thenoisychannel.com/2008/11/25/has-online-advertising-lost-its-schwerpunkt/ Sun, 12 Feb 2012 20:45:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daniel Tunkelang http://thenoisychannel.com/2008/11/25/has-online-advertising-lost-its-schwerpunkt/comment-page-1/#comment-931 Daniel Tunkelang Wed, 26 Nov 2008 00:29:13 +0000 http://thenoisychannel.com/?p=864#comment-931 An interesting idea, and hopefully one that is bringing you good business. But, at least to my taste, it violates a line between communication and advertising. Then again, I'm not a sales guy. An interesting idea, and hopefully one that is bringing you good business. But, at least to my taste, it violates a line between communication and advertising. Then again, I’m not a sales guy.

]]> By: Rolv Heggenhougen http://thenoisychannel.com/2008/11/25/has-online-advertising-lost-its-schwerpunkt/comment-page-1/#comment-930 Rolv Heggenhougen Tue, 25 Nov 2008 21:32:55 +0000 http://thenoisychannel.com/?p=864#comment-930 Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company? You have a website. You send emails. Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead? No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept. Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

You have a website.
You send emails.

Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?

No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

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