Comments on: Search is Not Advertising

By: Recruiting and a Lesson in Attention Scarcity

Recruiting and a Lesson in Attention Scarcity — Mon, 12 Jul 2010 00:59:41 +0000

[...] reading your message. Indeed, search advertising follows a similar principle. I still maintain that search is not advertising, but perhaps this aspect of negotiating a shared interest between messenger and messengee is a [...]

By: An Ad-Supported Model With Teeth? | The Noisy Channel

An Ad-Supported Model With Teeth? | The Noisy Channel — Sun, 15 Nov 2009 13:30:56 +0000

[...] popularity of PPC models in general) is a testament to the success of this approach, my occasional rant [...]

By: Professor Eric Clemons: Time for Some New Senior Vice Presidents?

Professor Eric Clemons: Time for Some New Senior Vice Presidents? — Wed, 28 Oct 2009 17:51:26 +0000

[...] paradox is most of the leaders of companies don’t have the right combination of old and new skills to lead this change and the number of people in the world truly qualified to [...]

By: Something Jeff Jarvis and I Agree On | The Noisy Channel

Something Jeff Jarvis and I Agree On | The Noisy Channel — Tue, 07 Apr 2009 22:05:46 +0000

[...] also appeared in Advertising Age. And they ring true. In fact, they complement my argument that advertising isn’t search. Of course there’s a need to make prospective customers aware that your product or service [...]

By: The Internet Is About Freedom | The Noisy Channel

The Internet Is About Freedom | The Noisy Channel — Mon, 23 Mar 2009 02:25:02 +0000

[...] my case he’s preaching to the converted, and I don’t see why his arguments should be so controversial. But clearly they are in a [...]

By: Opting Out of Ads | The Noisy Channel

Opting Out of Ads | The Noisy Channel — Sat, 31 Jan 2009 19:03:16 +0000

[...] But she said that she found value in the ads, and wouldn’t opt out of them. Indeed, Google claims that the ads are valuable to users, not just [...]

By: Considering a Sponsor | The Noisy Channel

Considering a Sponsor | The Noisy Channel — Wed, 29 Oct 2008 03:48:42 +0000

[...] some of you may know, I’m not a big fan of advertising, and I made a decision when I started this blog to keep it free of ads. In [...]

By: Alerting: Push or Pull? | The Noisy Channel

Alerting: Push or Pull? | The Noisy Channel — Tue, 14 Oct 2008 02:16:21 +0000

[...] other day, I was ranting about how Google is conflating the goals of search and advertising. One of the questions that we [...]

By: Daniel Tunkelang

Daniel Tunkelang — Fri, 10 Oct 2008 22:57:03 +0000

I’m not saying that users’ and advertisers’ don’t overlap at all. But I am saying that, when they do diverse, you have to pick sides. And, if you are selling users’ attention to advertisers, your allegiance is ultimately to the latter.

By: Otis Gospodnetic

Otis Gospodnetic — Fri, 10 Oct 2008 20:09:22 +0000

Of course. But there are dozens other factors involved, and yes, they are not there to help the user but to try to strike the golden middle between the user/potential customer and the advertiser.

By: Daniel Tunkelang

Daniel Tunkelang — Fri, 10 Oct 2008 17:36:08 +0000

Great discussion going on in the comments at http://glinden.blogspot.com/2008/10/google-describes-perfect-advertising.html

Jeremy puts it succinctly:

Perfect advertising (and I do mean advertising, not branding or marketing) is advertising that doesn’t exist. If relevance is of such key importance, then the search engine should be good enough to put that relevant information in the natural results.